The Paladin Group Case Study
The Paladin Group Case Study
To begin a marketing campaign, you must first find the problem. Only then can you work towards a solution.
Starting a new company comes with challenges. One of those challenges is establishing a recognizable, intriguing brand that conveys your company’s message. Because of that, when Corey Schatz approached Impact to create a brand for his new insurance company, our creative team was ready to go.
Here are some of the main services Impact Marketing provided for the campaign.
We combine your goals and objectives with our knowledge and experience to create a specific plan of attack for your online strategy. At Impact, we believe that your campaign should be the focalized center of your brand.
How our approach reached The Paladin Group’s goal as a company.
To convey the theme of protection, our graphics team utilized imagery of a paladin’s helmet. Using red and black in the logo indicated power and sophistication. These elements translated seamlessly onto all company materials, from banners to business cards to their website. The line work conveyed in the logo allowed our team to utilize iconography and photography for the client’s website, which received high traffic.
“Impact, James and his team have done an excellent job on the work they have done for us. I would highly recommend them to anyone looking for a marketing partner.”
Corey Schatz, CEO of The Paladin Group