Bare Roots Landscaping

Bare Roots Landscaping

Bare Roots Landscaping Campaign

BARE-Digital-Transform-Outdoor-Space-1920x1080

Case Study Details

The Problem

Bare Roots Landscaping, a locally owned and operated landscaping company, offers a wide range of outdoor services to residents across the Cedar Valley. As their busy season approached, they wanted to boost visibility with homeowners in need of professional landscaping. To strengthen their digital campaign, they decided to incorporate a new strategy, digital billboard advertising.

While Bare Roots already had a digital presence, they were looking for more ways to increase local awareness during the critical pre-season window. Their goal was to reach a wider audience quickly and efficiently, with strong visual messaging that reinforced their brand.

Market: Landscaping & Outdoor Services
Project: Digital Advertising, Digital Billboard Integration, Campaign Strategy
Start Date: May 2024
End Date: July 2024

Services Provided

Here are some of the main services Impact Marketing provided for the campaign.

We combine your goals and objectives with our knowledge and experience to create a specific plan of attack for your online strategy. At Impact, we believe that your campaign should be the focalized center of your brand.

View All Services

Digital Advertising

Digital Billboard Integration

Campaign Strategy

Content Creation

Project Details

Our Process

Every Campaign has its trial to success. Learn about how we conquered ours with thorough research and strategy.

Strategic Campaign Planning: We developed a comprehensive digital campaign that included social media and display ads, then expanded it to include digital billboards to maximize reach and reinforce brand recognition in high-traffic areas.
Billboard Design & Placement: Using bold, eye-catching creative tailored to outdoor visibility, we designed digital billboard ads that highlighted Bare Roots’ core services. We strategically placed these digital ads on billboards throughout the Cedar Valley to reach commuters and local homeowners.
Brand Alignment: The billboard creative matched the rest of their digital campaign for a consistent, professional look across all platforms, strengthening their overall brand identity.

The Results

Increased Local Visibility: Digital billboards exposed Bare Roots’ message to thousands of drivers daily, amplifying their campaign reach beyond screens at home.
Campaign Cohesion: The billboard designs worked seamlessly with other digital elements, creating a unified, memorable message across multiple channels.
Strong Seasonal Awareness: By getting in front of potential customers early, Bare Roots positioned themselves as the go-to landscaping experts just as demand was beginning to rise.

The Conclusion

Digital billboard ads proved to be a powerful addition to Bare Roots Landscaping’s marketing toolkit. By blending traditional out-of-home advertising with modern digital strategy, we helped them get in front of the right people at the right time.