Fortress Benefits Case Study
Fortress Benefits Case Study
To begin an advertising campaign, you must first find the problem. Only then can you work towards a solution.
When buying from an insurance company, it’s very common that you choose a company based on the account manager as opposed to the actual plan. After two longtime benefit consultants left the company, Fortress brought in two new consultants who expressed interest in rebranding the currently blocky website to a cleaner, more modern look.
Here are some of the main services Impact Marketing provided for the campaign.
We combine your goals and objectives with our knowledge and experience to create a specific plan of attack for your online strategy. At Impact, we believe that your campaign should be the focalized center of your brand.
The eyes capture things that draw our attention. That is why we use branding and strong visuals to draw the user in.
Because Fortress Benefit’s logo uses the orange accent color sparingly, we decided to make that color the focal point of their website. Using shades of orange, white and gray created a light and airy website that complimented the client’s established brand.
Additionally, our team decided to utilize custom infographics on this website. Infographics are a useful tool to explain complex procedures or topics and work well on fluid designs, as they utilize negative space effectively. Some of these designs were then animated to create heightened viewer interest.
How our approach reached Fortress Benefit’s goal as a company.
Information-based websites are oftentimes blocky, uninviting and overwhelming for the viewer. We acknowledged these problems and met them head-on with this website. The effective use of spot color, white space and infographics allows the audience to view the website effectively on all devices. Because our client provided valuable feedback throughout the process, we were able to add features important to them without sacrificing the user-friendly design.