Various Types of Commercials
Advertisements come in a variety of formats. In this blog, we will take a look at television advertisements. What comes to mind when you think of a memorable television advertisement? Is it that the ad...
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Advertisements come in a variety of formats. In this blog, we will take a look at television advertisements. What comes to mind when you think of a memorable television advertisement? Is it that the ad...
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In today’s competitive marketplace, businesses are constantly seeking innovative ways to promote their brand and connect with their target audience. One highly effective strategy that often gets overlooked in the digital age is the use...
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QR codes have become a common sight in marketing as they help enable effortless digital interactions. Keep in mind, the traditional black-and-white look may not always complement your brand’s visual identity. To enhance the QR...
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Over the course of the next few blogs, we are going to break down different aspects of marketing such as advertising, logos, branding and much more. This series will look at popular brands and why...
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In the ever-evolving world of marketing, creativity is the driving force behind successful campaigns. There is one tool every marketer needs to know to create a successful marketing campaign: brainstorming. This collaborative process brings together...
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Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want...
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Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from...
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Let’s say you’re working on any sort of printed material for your company – signs, business cards, posters, etc. The design is completed, and you send to your contact at the local printer to get...
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The National Cattle Congress Fair is a local event that takes place every September in Waterloo, Iowa, and back in 2018, they contacted Impact about rebranding the fair. NCC wanted to work on attracting...
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One of my favorite projects I’ve worked on here at Impact was a set of TV commercials promoting the 2021 Iowa Irish Fest, held annually in downtown Waterloo. The Fest is an extremely important part...
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Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social...
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As a graphic designer, I get to take on multiple tasks, from logo design to social media. Recently, I worked on rebranding the Iowa Irish Fest, and I would have to say that this has...
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Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to...
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Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social...
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If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After...
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A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s...
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Having a great logo for your new business is enough, right? It looks great and matches your business’ mission. Now all you need to do is throw it on your products and marketing materials and...
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Marketing comes in all shapes, sizes, forms, colors and campaigns. Marketing can also be done on a multitude of different scales – one can choose any size, from local or regional to national or global....
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Billboards -, you see them everywhere. On the highway, downtown and even on the way to work. But are they the right form of advertising for your brand? In today’s climate a billboard can be...
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Pizazz. It’s a pretty big part of any marketing strategy and a major buzzword for clients. However, adding this bit of zing with reckless abandon can cause everyone to lose sight of the campaign’s purpose...
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Digital marketing can be daunting for a small business and often comes with many new terms and platforms to learn. Over-the-top video (OTT) is a great starting point for those who are more comfortable with...
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Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below...
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Since starting Impact Marketing over 20 years ago, Founder and CEO James White has experienced a menagerie of difficulties and stepped up accordingly. Recently, Annika Wall, Impact’s creative director and project manager, sat down with...
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Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be...
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Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an...
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On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this...
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It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes...
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Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are...
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Let’s be honest: working in a team environment can be one of the most difficult things about a workplace. Everyone’s been in a group that doesn’t work to its highest potential, whether it is because...
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How many times have you struggled to communicate with a client (or marketing agency, if you’re the client)? Now, how many of those struggles happened in an email, over the phone or through another virtual...
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What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful...
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What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can...
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Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out...
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One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your...
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Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic,...
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Tick, tock. Tick, tock. The clock’s constant ticking looms in the background. Work keeps piling up on your desk, but you can’t identify what to begin with. Ding! The light in your office is too...
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When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples...
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When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re...
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The Super Bowl is historically one of the biggest advertising opportunities of the year – but with the uncertain nature of the coronavirus pandemic, some companies, such as SodaStream and Avocados from Mexico, are dropping...
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With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is,...
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Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device,...
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Back to School is one of the biggest business times of the year for many brands, but COVID-19 is changing what it will look like this year. While states, cities, and school districts continue to...
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Although rumors have recently swirled about TikTok’s demise in the US, it is likely here to stay. TikTok has quickly become one of the most-used social media platforms, with its 60-second or less videos getting...
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With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers...
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Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good...
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With its more than 330 million active users, Twitter is a platform that you don’t want to forget when it comes to your business. However, you can’t just send out a tweet once in a...
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What makes a logo stand out from the crowd? If you are starting a business or rebranding, your logo is going to be the first thing that consumers notice about your brand. Consider these aspects...
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Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with...
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Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how...
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It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it,...
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When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and...
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As the new year rolls in, it’s time to look at some growing trends likely to influence marketing throughout 2020. Customer Experience Showing that your company can provide a stand-out experience for your customers is...
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For years now we’ve been bombarded with information about millennials. Headlines like “Millennials are the first generation to do worse than their parents,” and “Millennials are ruining the (insert virtually anything) industry,” and “Millennials are...
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With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list...
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The biggest eating day has all but been taken over by the biggest shopping day—Black Friday. Whereas shoppers used to line up early Friday morning for the best deals, they’re now ducking out of Thanksgiving...
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Carson King, a 24-year-old Iowa State fan whose ESPN College GameDay sign sparked nearly 2 million dollars to be raised so far for the Iowa Children’s Hospital, has dealt with more social media exposure recently...
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It’s Where Everyone’s At: Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that...
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If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital,...
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Branding—your logo—is critical to the success of your business. It gives your potential customers a simple way to identify you amidst a sea of modern commerce, helps solidify the loyalty of current customers, and offers...
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You’re an entrepreneur. You work 60+ hours per week to ensure that your business is running like a well-oiled machine, but you still aren’t consistently attracting new customers. The problem could be your marketing—or a...
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Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews,...
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For new and existing businesses, the decision to market often begins with the question of who will handle your marketing: an in-house team or a marketing agency? Both have pros and cons, but we suggest...
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Often overlooked and underused, business cards may seem like an old-school marketing technique, but they’re still very relevant. In fact, compared to the vast field of digital communication tools, having something physical a customer can...
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Super Bowl commercials are some of the most-watched advertisements of the year. In fact, studies show that millennials tune in more for the commercials than the actual game.* We rounded up our favorite commercials from...
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Did you know that many of today’s marketing tactics date back to the 1800s? The limited time offer and the installment plan both date back to the nineteenth century. The free gift with purchase method...
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Part of being a professional in an industry like marketing is keeping up-to-date on the latest best practices, trends, and technology. A few months ago, I attended the Concept ONE conference in Sioux Falls, South...
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Dashboard The UI interface for many pieces of software including CMSs like WordPress are referred to as a “Dashboard”. Obviously the leap from car dashboards come to mind with its similar elements such as dials,...
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One of the best parts of being in the advertising industry is themed ads, especially holiday ads! In that spirit, we’ve rounded up some of our all-time favorite holiday ads. Check them out! Alek’s Pick:...
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For most companies, interacting with customers on social media is a comparatively simple process. For those in the healthcare industry, it’s much more sensitive. Clinics and doctors must comply with HIPAA rules 24/7- even on...
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