Various Types of Commercials
Advertisements come in a variety of formats. In this blog, we will take a look at television advertisements. What comes to mind when you think of a memorable television advertisement? Is it that the ad...
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Advertisements come in a variety of formats. In this blog, we will take a look at television advertisements. What comes to mind when you think of a memorable television advertisement? Is it that the ad...
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In the fast-paced digital age we live in, where information is constantly shared and communication is instant, the importance of proofreading cannot be emphasized enough. Whether you’re writing a blog post, sending an email, drafting...
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Over the course of the next few blogs, we are going to break down different aspects of marketing such as advertising, logos, branding and much more. This series will look at popular brands and why...
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Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want...
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Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from...
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Do you or your team struggle with reaching your target audience on social media? We have the answers for you – or at least some things you need to think about when posting on social...
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Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to...
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A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s...
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Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below...
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What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful...
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So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out,...
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What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can...
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Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic,...
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Tick, tock. Tick, tock. The clock’s constant ticking looms in the background. Work keeps piling up on your desk, but you can’t identify what to begin with. Ding! The light in your office is too...
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When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples...
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With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is,...
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Although rumors have recently swirled about TikTok’s demise in the US, it is likely here to stay. TikTok has quickly become one of the most-used social media platforms, with its 60-second or less videos getting...
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With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers...
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Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good...
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With its more than 330 million active users, Twitter is a platform that you don’t want to forget when it comes to your business. However, you can’t just send out a tweet once in a...
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In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave...
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Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how...
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Whether you are practicing social distancing, working from home, or unfortunately taking time off work due to the COVID-19 pandemic, all of us are spending most—if not all—of our time at home lately. Here are...
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It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it,...
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When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and...
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With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list...
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The biggest eating day has all but been taken over by the biggest shopping day—Black Friday. Whereas shoppers used to line up early Friday morning for the best deals, they’re now ducking out of Thanksgiving...
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With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less...
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If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital,...
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Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews,...
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For new and existing businesses, the decision to market often begins with the question of who will handle your marketing: an in-house team or a marketing agency? Both have pros and cons, but we suggest...
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Often overlooked and underused, business cards may seem like an old-school marketing technique, but they’re still very relevant. In fact, compared to the vast field of digital communication tools, having something physical a customer can...
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Super Bowl commercials are some of the most-watched advertisements of the year. In fact, studies show that millennials tune in more for the commercials than the actual game.* We rounded up our favorite commercials from...
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Did you know that many of today’s marketing tactics date back to the 1800s? The limited time offer and the installment plan both date back to the nineteenth century. The free gift with purchase method...
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Part of being a professional in an industry like marketing is keeping up-to-date on the latest best practices, trends, and technology. A few months ago, I attended the Concept ONE conference in Sioux Falls, South...
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Dashboard The UI interface for many pieces of software including CMSs like WordPress are referred to as a “Dashboard”. Obviously the leap from car dashboards come to mind with its similar elements such as dials,...
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For most companies, interacting with customers on social media is a comparatively simple process. For those in the healthcare industry, it’s much more sensitive. Clinics and doctors must comply with HIPAA rules 24/7- even on...
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