Over the course of the next few blogs, we are going to break down different aspects of marketing such as advertising, logos, branding and much more. This series will look at popular brands and why...
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Hypertext Preprocessor, also known as PHP, stands tall as a foundational server-side scripting language dedicated to web development. Imbedded within HTML code and executed on a server, PHP acts as the engine propelling websites into...
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In the ever-evolving world of marketing, creativity is the driving force behind successful campaigns. There is one tool every marketer needs to know to create a successful marketing campaign: brainstorming. This collaborative process brings together...
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In the ever-evolving world of technology, website design has experienced significant transformations over the years. From the early 2000s to the present day, join Impact Marketing on a journey through the decades as we explore...
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WooCommerce and Shopify are two of the most popular e-commerce platforms used by businesses around the world. While both platforms can create an online store, there are key differences between the two that should be...
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Senior year of college is arguably the most stressful year. Not only are you trying to finish your academic career, but you are also deciding what you want to do after graduation. If you want...
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Note: This blog was written by AI software. It was prompted to describe an overview of AI being used for content creation. It was given further prompts to expand on subjects it had mentioned. This...
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Calc() Historically, CSS has not been considered a programming language because it was not able to perform calculations or run formulas. With the introduction of the calc function, developers are now able to add, subtract,...
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When I was hired at Impact in February 2021, one of the things that I knew right away was that I wanted to work on building a new website for the company. As a marketing...
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Over my seven years here at Impact Marketing, I have worked on many projects from start to finish. You can probably imagine that picking a favorite would be difficult. However, if I was to pick...
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If you just got your new site built and would like to make a copy change or swap out a picture, don’t worry – we’ve got you. keep reading to get a quick rundown on...
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A company is more than the products or services it offers. It’s more than the profit margins, the hours of operation or the brick-and-mortar store. A company is more than all these things – it’s...
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Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an...
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It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes...
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Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are...
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Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device,...
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When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and...
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With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less...
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If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital,...
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Dashboard The UI interface for many pieces of software including CMSs like WordPress are referred to as a “Dashboard”. Obviously the leap from car dashboards come to mind with its similar elements such as dials,...
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