In the fast-paced digital age we live in, where information is constantly shared and communication is instant, the importance of proofreading cannot be emphasized enough. Whether you’re writing a blog post, sending an email, drafting...
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Over the past 100 years, many things have changed, from technology to communication and everything in between. Marketing is no different. When many people think of marketing historically, they may think of characters portrayed from...
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Some people love it, some people avoid it, but regardless of your personal views on it, social media is necessary to establishing a riveting marketing campaign. Whether you’re trying to convince a college student to...
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Have you tried multiple marketing tactics for your small business and felt it wasn’t working? Digital marketing may be the solution. Digital marketing is when a person or company uses online platforms such as social...
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If you search “how to grow my social media presence?” you will be bombarded with articles like “The Top 10 Ways to Increase Your Engagement” ” and “Secrets to a Strong Social Media Presence.” After...
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Marketing comes in all shapes, sizes, forms, colors and campaigns. Marketing can also be done on a multitude of different scales – one can choose any size, from local or regional to national or global....
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Pizazz. It’s a pretty big part of any marketing strategy and a major buzzword for clients. However, adding this bit of zing with reckless abandon can cause everyone to lose sight of the campaign’s purpose...
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Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below...
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Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be...
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It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes...
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One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your...
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Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic,...
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When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples...
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When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re...
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With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is,...
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Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device,...
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Back to School is one of the biggest business times of the year for many brands, but COVID-19 is changing what it will look like this year. While states, cities, and school districts continue to...
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Although rumors have recently swirled about TikTok’s demise in the US, it is likely here to stay. TikTok has quickly become one of the most-used social media platforms, with its 60-second or less videos getting...
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With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers...
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Unless you were an essential worker, you’ve had lot of extra time on your hands lately, and while it’s been great to sit back and relax, you might as well put the time to good...
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With its more than 330 million active users, Twitter is a platform that you don’t want to forget when it comes to your business. However, you can’t just send out a tweet once in a...
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Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with...
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Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how...
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Whether you are practicing social distancing, working from home, or unfortunately taking time off work due to the COVID-19 pandemic, all of us are spending most—if not all—of our time at home lately. Here are...
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It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it,...
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As the new year rolls in, it’s time to look at some growing trends likely to influence marketing throughout 2020. Customer Experience Showing that your company can provide a stand-out experience for your customers is...
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For years now we’ve been bombarded with information about millennials. Headlines like “Millennials are the first generation to do worse than their parents,” and “Millennials are ruining the (insert virtually anything) industry,” and “Millennials are...
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With Thanksgiving approaching, many of us take some time to reflect on our friends, family, and many life aspects that we are thankful for. Building success in your business can easily be on this list...
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With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less...
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Carson King, a 24-year-old Iowa State fan whose ESPN College GameDay sign sparked nearly 2 million dollars to be raised so far for the Iowa Children’s Hospital, has dealt with more social media exposure recently...
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It’s Where Everyone’s At: Twitter has 330 million monthly users, with 68 million of those users coming from the U.S. With so many people using the popular social media app, you definitely want your company to be a part of that...
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You’re an entrepreneur. You work 60+ hours per week to ensure that your business is running like a well-oiled machine, but you still aren’t consistently attracting new customers. The problem could be your marketing—or a...
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Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews,...
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Often overlooked and underused, business cards may seem like an old-school marketing technique, but they’re still very relevant. In fact, compared to the vast field of digital communication tools, having something physical a customer can...
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Part of being a professional in an industry like marketing is keeping up-to-date on the latest best practices, trends, and technology. A few months ago, I attended the Concept ONE conference in Sioux Falls, South...
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For most companies, interacting with customers on social media is a comparatively simple process. For those in the healthcare industry, it’s much more sensitive. Clinics and doctors must comply with HIPAA rules 24/7- even on...
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